Hip-Hop World Icon, Jay-Z, utilizes his Twitter for marketing and advertising purposes. The posts are professionally written, I'm assuming not by Jay-Z himself. However, they are updates on his recent album, The Blueprint 3, with updates on his tour and his career. I have yet to see anything posted regarding his personal life, i.e. with Beyonce or any vacations or the like. His Twitter is professional well-kempt, and updated at least every few days as well as multiple posts in one day. Many of them have links to his album website or other media outlets to summarize updates in his career. It is safe to say that Jay-Z's Twitter is actually used to professional purposes, rather than an placeto send "shout outs" to others or as an "appropriate" outlet to quit his job.
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